According to a report by the Pakistan Telecommunication Authority (PTA), the country's mobile phone penetration rate stands at over 75%, with a significant proportion of users being young people. This has led to a surge in the use of mobile devices in schools, with many institutions adopting mobile learning (m-learning) initiatives to support student learning.

Popular media, including social media platforms, TV shows, and movies, is also being used in Pakistani schools to enhance learning. Teachers are using social media to engage with students, share educational content, and facilitate discussions on various topics. TV shows and movies are being used to teach critical thinking, empathy, and cultural awareness.

For instance, a popular Pakistani educational TV channel, , offers a range of interactive educational programs, including animations, games, and quizzes, to teach subjects like Urdu, English, mathematics, and science. Similarly, Pakistani educational YouTube channels , such as Khan Academy Pakistan and Unacademy , provide entertaining and informative content to support student learning.

Pakistan, a country with a rich cultural heritage and a population of over 220 million people, has undergone significant transformations in its education sector over the years. The country's schools have been at the forefront of this change, with a growing focus on incorporating entertainment content and popular media into the learning process. This shift aims to make education more engaging, interactive, and relevant to the lives of young Pakistanis.