This will be the defining hoodie of the summer. The price will double by August. And when you see someone wearing it on the boardwalk, you will know they are either incredibly cool, deeply in debt, or both.
But that is the magic. In a world of same-day shipping and mass-market sameness, The Bad Fox has created a artifact that forces you to work for it. The bunnies may look soft, but securing this drop is a fight. the bad fox v09 beachside bunnies exclusive
"The fox doesn't rest," Volkov wrote. "Even at the beach, the chase continues. The bunnies? They represent the collectors who think they can just show up and win." This will be the defining hoodie of the summer
Stay hungry. Stay fox-like.