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Look at your current piece of entertainment content. Ask yourself: If I were a journalist at a major news outlet, what is the one "non-obvious" angle I would write about this? Then, write that article yourself, post it on Medium or LinkedIn, and watch the organic link begin to form. Keywords integrated: Link entertainment content and popular media, transmedia storytelling, viral marketing, cultural feedback loop.

The strongest links are invisible. The audience shouldn't feel like they are being "marketed to." They should feel like they are discovering a cultural moment. private230519lialinwelcomepartyxxx720p link

Build your content with spare parts for the media to assemble. Leave mysteries for the journalists to solve. Provide templates for the meme creators. If you do this right, you won't need to shout into the void. You will simply become the topic around which the void organizes itself. Look at your current piece of entertainment content

That model is dead.