This article explores the nuanced, often dangerous, relationship between your online footprint and your earning potential, and how to turn your social media presence into your greatest career asset. The first mistake most professionals make is believing they can keep their "personal" and "professional" lives totally separate online. Ten years ago, you might have used a pseudonym on Reddit or locked down your Facebook. Today, the walls have crumbled.

Your next promotion is one good post away. But so is your next rejection.

Go through your followers and tagged photos. Remove any tags from inappropriate events. Unfollow accounts that post offensive or conspiracy content (engagement algorithms suggest you agree with who you follow).