While currently niche, Apple's spatial computing strategy embodies 6.0. A user can be sitting on a physical couch, editing a 3D document floating in air, while getting a notification that their pizza just arrived via their doorbell camera. There is no "device switching." That is Ecosystem Fusion . Part 7: Implementation – How to Shift to Marketing 6.0 Today You cannot wait until 2030 to implement this. Here is a practical roadmap for CMOs:
Your brand voice must be codified for AI. Create a Brand Prompt Library . Write instructions so that when a customer uses an AI agent (like Copilot), the agent describes your brand exactly as you want it described. kotler marketing 6.0
For every physical product (a car, a shoe, a bottle of shampoo), create a digital interactive twin. The twin must be more engaging than the physical object. If the digital twin is boring, the physical sale will not happen. Conclusion: The Return to the Human The paradox of Marketing 6.0 is that the more technology fuses with our reality, the more valuable pure humanity becomes. Part 7: Implementation – How to Shift to Marketing 6
Kotler concludes his thesis with a sobering reminder: "Technology is the enabler; humanity is the differentiator." Write instructions so that when a customer uses
In the 2020s, the journey is a loop, but in the 2030s (the target horizon for 6.0), the journey is a