PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development


Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:


To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.

The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.



The year 2012 was a remarkable one for Kino Romantica, a term that evokes a sense of nostalgia and romance, reminiscent of the classic cinemas and romantic comedies that once captivated audiences worldwide. For those who may not be familiar, Kino Romantica refers to a bygone era of cinema that celebrated love, relationships, and the human experience. In this article, we'll explore how the concept of Kino Romantica 2012 influenced the way people approached their work, lifestyle, and entertainment, and how it continues to inspire us today.
In 2012, the world of work was undergoing a significant transformation. The rise of remote work, flexible schedules, and entrepreneurship had created new opportunities for people to pursue their passions and find purpose in their careers. The Kino Romantica 2012 ethos encouraged individuals to reevaluate their priorities and seek fulfillment in their professional lives. kino erotika 2012 work
The Kino Romantica 2012 movement may have been a fleeting phenomenon, but its impact on modern culture is still evident today. The emphasis on work-life balance, simplicity, and elegance has influenced the way people approach their daily lives, from the way they work to the way they dress and entertain themselves. The year 2012 was a remarkable one for
As people sought to create a better work-life balance, they began to explore alternative career paths, such as freelance writing, art, or design. The romanticized notion of the "tortured artist" or "passionate entrepreneur" became an inspiring archetype, symbolizing the pursuit of creative expression and personal fulfillment. In 2012, the world of work was undergoing
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.