Ben Settle - Email Players 1 - 15 -

Here is the definitive breakdown of why issues 1-15 are considered cult classics, what is inside them, and how they can destroy every polite, boring marketing rule you’ve been fed. Before dissecting the first 15 issues, you need to understand the man.

Ben Settle is a convicted felon (a story he does not hide, using it as a badge of honor). He is an anti-guru. He famously refuses to "grow" his business beyond a certain size because he values his time and sanity over chasing an extra zero in his bank account. His clients range from supplement sellers to B2B consultants to adult entertainment moguls.

9/10. Minus one point because if you have thin skin, you’ll cry. But for the rest of us? It’s a blueprint for printing cash while telling the world to go screw itself. Ben Settle - Email Players 1 - 15

He dissects hate mail. He loves hate mail. He explains how every unsubscribe is worth $1,000 because it cleanses his list of tire-kickers. Most issues of "Email Players" avoid technical jargon, but #3 is the technical exception.

is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary. Here is the definitive breakdown of why issues

Are you ready to become an Email Player? Or are you going to go back to begging for retweets? Note: This article is an independent analysis and is not officially affiliated with Ben Settle or his products. "Email Players" is a registered trademark of Settle, LLC.

Go to your email list. Write an email titled: "You probably want to unsubscribe." In the email, insult a common belief your competitors hold. Be specific. Watch your unsubscribes spike. Watch your sales follow. He is an anti-guru

If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom.